Are you looking to discover the most authentic Spain at the International Tourism Fair (FITUR) 2026?

From January 21 to 25, we invite you to visit our space at Stand 9A11 (Pavilion 9) at IFEMA Madrid. We have designed a full agenda so you can learn about the heritage, culture, and cuisine of our municipalities through institutional presentations and local tastings.

Take note of the detailed schedule to plan your visit:

Official Agenda: presentations and tastings

Wednesday, January 21

12:30 p.m.: Discover the heritage of Lucainena de las Torres.
2:00 p.m.: Historical tour of Jerez de los Caballeros.
5:00 p.m.: Agulo will present its traditions and offer a tasting of artisanal cookies.
5:30 p.m.: Tasting of Pampaneira chocolates (Abuela Ili Chocolate).
6:00 p.m.: Official presentation of Llerena.

Thursday, January 22

11:00 a.m.: Institutional presentation of Vilafamés.
12:00 p.m.: Another opportunity to learn about the traditions and products of Agulo
1:30 p.m.: Presentation of Teguise.
5:00 p.m.: Discover the historical wealth of Linares de Mora.
5:30 p.m.: Presentation of the town of Culla.

Friday, January 23

11:30 a.m.: Presentation of Valderrobres.
12:00 p.m.: Learn about the historic site of Nuevo Baztán.
1:00 p.m.: Presentation of Monteagudo de las Vicarías.
1:30 p.m.: Analysis of the cultural legacy of Medinaceli.
5:00 p.m.: Tasting of traditional migas from Ujué-Uxue.
5:30 p.m.: Presentation of the city of Frías.

Weekend: General public (January 24 and 25)

Saturday, January 24 (12:00 p.m.): Day dedicated to discovering Nuevo Baztán.
Sunday, January 25 (11:30 a.m.): Tasting of the famous eggplants of Almagro.
Sunday, January 25 (12:30 p.m.): Final presentation with Villanueva de los Infantes.

Professional space and special promotions

During the five days of the fair, our stand will have an area dedicated exclusively to executive meetings. It is the ideal meeting point for companies and professionals in the sector who wish to establish collaborations with the association.

In addition, you can purchase exclusive material with special fair promotions:

Official Tourist Guide to the Most Beautiful Villages in Spain: The definitive tool for organizing your routes.
Official Michelin Map: A unique edition with maps of our villages.

Useful Information

Location: IFEMA Madrid.
Pavilion: 9.
Stand: 9A11.
Dates: January 21-25, 2026.

We look forward to sharing the essence of our towns with you and providing you with all the information you need about our association. Join us at FITUR 2026!