A special event that brings together towns with exceptional heritage to share, celebrate, and showcase their traditions.

A true day of culture, food and wine, and community, where locals and visitors alike can immerse themselves in a warm and authentic atmosphere, discover the richness of these towns, and enjoy a program designed for all ages.

Throughout the day, Sajazarra comes alive with activities that combine the best of local culture: food and wine experiences, creative workshops, family-friendly activities, and a festive atmosphere that lasts from morning until night.

PROGRAM OF ACTIVITIES
Saturday, May 23, 2026
10:00 a.m. – Town Hall Square
Reception of officials and opening of the market
10:30 a.m. – Town Hall
Square Twinning Ceremony of the Most Beautiful Villages of Spain in La Rioja
11:30 a.m. – Town Hall
Square Wine tasting with Álvaro Urizarna Wine painting
workshop with Isabel Vozmediano
12:30 PM – Town Hall Square
Vermouth session with DJ Aitor
Isoglu 2:00 PM – Town Hall Square Community
lunch
4:00 PM – Plaza del Castillo Circus
workshop (all ages, especially children and teens)
5:30 PM – Plaza del Castillo
Storytelling (ages 2–9)
6:15 PM – Plaza del Castillo Circus
show (all ages)
9:00 PM – Plaza del Ayuntamiento
Concert: La Huella

PRACTICAL INFORMATION

🍷 Wine tasting (3 wines + 3 tapas): €10 (advance registration required)

TASTING MENU:

– Delicia de Baco, white reserve, Señorío de
Villarrica– Salmon toast

– Castillo de Sajazarra Reserva, red, Señorío de
Líbano– Toast with semi-aged cheese and quince

– Territorio
Tarón– Mini custard and fruit tartlet

🎨 Wine painting workshop: €6 (advance registration required)

Wine painting workshop includes:

– Duration: 1.5 hours

– Hand-drawn illustration to paint on 300gsm paper (customized with event-related motifs)

– Materials (brushes, wine, palette knives, water containers, and napkins)

🍽️ Community meal: €3.50 (no advance reservation required, limited to 300 people)

MENU:

– Rioja-style potatoes

– Rice pudding

– Bread and water

📞 Registration: 689 247 069 (Tourist Office)
📧 Information: sajazarra@lariojaturismo.com