Here's How "The Club of the Most Beautiful" Works: Points, Badges, Giveaways, and Artificial Intelligence to Help You Enjoy Summer in Our Towns

Today we’re officially launching the Friends Club of Spain’s Most Beautiful Towns: your exclusive space that turns every visit to our 126 towns into real rewards. And those who join before July 31 will become Founding Members, with a reduced introductory price. Here’s everything you’ll find inside.

This summer, every town you visit can give you something in return. With the Club of the Most Beautiful Villages, available starting today on our website and in the official app, every getaway counts: points that can be redeemed for prizes, coupons at local businesses, exclusive giveaways, a collectible badge passport, and even an AI assistant to help you plan your itineraries.

Your membership card, always with you

When you join the Club, you’ll receive your digital membership card with your unique number. From there, everything is just a tap away: scan the Club’s QR code at hotels, restaurants, landmarks, and stores to earn points instantly, or use “Geolocate Me” to log your visit to a town using your phone’s GPS—no further action required.

Points that turn into rewards

Every action counts. Visiting a town, discovering one of the network’s more than 1,200 tourist and natural attractions, or checking in at monuments, viewpoints, and natural landscapes earns you points that accumulate in your account.

• Prizes and rewards: redeem your points for experiences, dinners, and gifts.
• My Coupons: real discounts and perks at shops, restaurants, and lodging in our towns.
• Giveaways: Participate in periodic giveaways exclusive to members.

Level up and stamp your passport

The Club is also a game for explorers. As you earn points, you’ll climb through the traveler levels—Curious Tourist, Local Explorer, Passionate Traveler, Village Lover, Grand Traveler…—and unlock ranks with your own public explorer profile.

Plus, your badge passport awaits you with 48 stamps to collect, organized by collections and regions: castles and fortresses, cathedrals and collegiate churches, natural landscapes… Like a travel journal, but digital and collectible.

A community of village lovers

Within the Club, you’ll find the Community: a space where members share their photos of villages and places, react to other travelers’ photos, participate in contests, and compete in a friendly manner on the explorer leaderboard. The social network for those who love rural Spain.

An AI assistant, exclusively for members

The Club’s biggest technological innovation is the Club de los más Bonitos AI: a smart assistant that knows all 126 villages in the network, your points, your rewards, and the available discounts—and only responds with real data. Ask it where to park, what to see in two hours, how to earn more points, or simply ask it to plan a route for you.

All the tools you need to plan your summer

The Club is supported by the entire ecosystem of Spain’s Most Beautiful Towns, which is also rolling out new features:

• Explorer Map: landmarks, nature, places to eat, and places to stay throughout the network, with a “near you” filter.
• Plan your weekend: all events in the towns organized by region, autonomous community, and province.
• Create your route: design your own itinerary between towns.
• Weather: 7-day forecast for each town, including hours of sunshine, UV index, and chance of rain, to help you choose the best getaway.
• Multi-experiences and themed experiences: gastronomy, nature, culture, heritage, and pet-friendly activities.