The Seal
Quality and authenticity guaranteed
A commitment to excellence
The "Most Beautiful Villages of Spain" Seal is a tourism quality label that recognizes municipalities that meet rigorous criteria regarding heritage, conservation, and commitment to visitors.
Awarded by our association, the seal guarantees an authentic experience in every certified town. Currently, more than 126 towns across 17 autonomous communities bear this mark of excellence.
Each candidate town is evaluated according to six fundamental pillars:
- Architectural heritage — Preservation of the urban landscape and buildings of historical value.
- Historical richness — Cultural heritage and living traditions.
- Natural environment — Harmonious integration with the landscape.
- Local life — Resident population and economic activity.
- Sustainability — Conservation policies and compatible development.
- Visitor Welcome — High-quality tourism infrastructure.
We are part of the international network Les Plus Beaux Villages de la Terre, which brings together associations from France, Italy, Belgium, Japan, Canada, Switzerland, and other countries.
What do we value?
Each candidate village is evaluated according to six fundamental pillars that guarantee its authenticity and quality.
Architectural heritage
Conservation of the urban complex, monuments and traditional buildings of historical value.
Historical wealth
Cultural legacy, living traditions and intangible elements that define the identity of the people.
Natural surroundings
Harmonious integration with the landscape and respect for the surrounding environment.
Local life
Resident population, basic services and economic activity that keep the village alive.
Sustainability
Conservation, maintenance and development policies compatible with the values of the village.
Visitor welcome
Quality tourism infrastructure and commitment to the traveler's experience.
Selection and Evaluation Process
The certification process is rigorous and transparent, designed to ensure that only the most exceptional villages receive the label.
Initial application
The municipality presents its candidacy with documentation on its heritage, history and services.
Technical evaluation
A committee of experts analyzes compliance with the established criteria.
Verification visit
On-site inspection to check the actual condition of the village and its resources.
Committee decision
The Quality Committee issues its verdict and, if favorable, awards the seal.
The Association
The Most Beautiful Villages of Spain is a non-profit association founded in 2010 by a group of mayors committed to the preservation and promotion of Spain's rural heritage.
Our mission is to raise awareness of these exceptional places, to promote sustainable and respectful tourism, and to support local communities in the conservation of their historical and cultural heritage.
Promotion of quality rural tourism
Conservation of architectural heritage
Support for sustainable local development
Collaboration network between municipalities
The seal in the world
We are part of a global network of associations that promote the most beautiful villages in their respective countries.
Les Plus Beaux Villages de France
176 villagesThe most beautiful Borghi in Italy
334 villagesLes Plus Beaux Villages de Wallonie
32 villagesThe Most Beautiful Villages in Japan
64 villagesLes Plus Beaux Villages du Québec
43 villagesLes Plus Beaux Villages de Suisse
44 villagesBylaws and Quality Charter
Quality Charter
Does your municipality want to be part of it?
If you think your village meets the requirements to receive the Seal of The Most Beautiful Villages of Spain, we invite you to start the application process.